Why I Love Spam!
By Paul White

Actually I hate it as much as people else when I get an anonymous electronic mail in my box from someone who has harvested my electronic mail address, and who always has a return address like:- XX1234@hotmail.com

Luckily I have a special tool installed on my email code . Its called a delete button!

What I do love however, is the type of unwanted emails you get when you are a member of a safe list, or if you mail to an FFA page, or even the solo ads which you get when you subscribe to some newsletters.

Those of you who have used these FFA mailing services know that you get hundreds or thousands of emails all at once, from all the people trying to sell you something.

The inexperienced marketer would utilize a junk electronic mail account to collect these, and then delete them all without even looking at them.

But the really smart marketer realises that these ads are a rich source of learning!

You could pay a thousand dollars for a branding course which would teach you as much as you learn from looking through these ads!

So when you do look at them, what is the first thing that strikes you?

Yes! You can not possibly read them all!

So which do you choose to look at?

Those with the great looking subject lines.

Those that have that magic something that set themselves apart from all of the other ads.

Now might you use whatever these ideas are for your own advertising campaign?

The identical of course applies once you open the email. Does the headline grab you? Does it build you want to read on, or does this become just another one which you delete?

There is no single way to get your own advertisement to stand out. If there we are then every body would make use of it, and it would no longer overcome .

Trust your instincts. If it grabs your attention, then chances are, other people will respond to it as well.

Do not copy someone elses ad exactly though! Just utilize the feel of it, utilize similar words, similar layout etc.
until it becomes your own.

And keep experimenting, until you get the response you want.

And keep reading and looking at other peoples ads to see what you should, and just as importantly, what you should not be doing!