Most many people
attempting to do business online not only
send out a dazzling deal of e-mail, they also receive it.
In order for your electronic mail
message to stand out from the
crowd, it must be different and unique.
And, in order to be the "Perfect Online Ad" it merely
needs two (2) "Key" elements:
1. A "Killer" Title.
2. An Email Link.
The Title.
The Title must be short, no more than 6 to 8 words. Less
in this case would be more.
The very best Title I have ever seen in an e-mail message
was just 3 short words long. It captured my attention
and enticed me to click on the link to visit a website.
Can you guess what those words might have been?
Your Title must be in the Subject area of your e-mail message
and it is recommended that you make utilize of one or more
action words to capture your readers imagination.
If you would like a FREE list of about 50 Action Words:
mailto:action_words@emailexchange.org
An Email Link.
The other "Key" eleement of the "Perfect Online Ad"
is an email backlink
in your message.
Yes, you could include a website address, like the e mail
message with the 3 short words in the Title that got me
to pay them a visit.
But, placing an email contact for those interested to click
for further info will provide you with something a web
page
might not; a future email contact address.
And, what is the "Perfect Follow-up" to the "Perfect
Online Ad"?
Respond with a short e mail communication
that is no more
than 5 lines of writing
long and do add
your website
URL in this e-mail message for all the people to pay you a visit.
If they just had your internet site
URL, they could easily visit
and you might very well never hear from them again.
But since you now have their email address, you might
do
a follow-up e mail message to them in about 4 or 5 days
and keep yourself fresh on their minds.
Do not follow-up in just one day because many many people
will set aside their email to read for another day.
Give them instant to be impressed with your first message.
The "Perfect Online Ad" will bring you more response
and success than you may possibly imagine.
